Yet another recurring trend from the 90’s, jelly shoes are “in” and they’re here to stay. These nostalgic pieces have been successfully re-branded as chic, fashion-forward, and right on-trend. Brands like River Island, Office, Kurt Geiger, New Look, and Topshop – to name a few – are going all out with this old-school craze. Other high-end designers are also taking this trend to a whole new level. With “Aqua Ronda” from his Spring 2014 collection, Christian Louboutin brings sophistication and oomph to the otherwise casual, summery vibe of this trend. Even Marc Jacobs has jumped on the bandwagon with wood-soled recreations of these classic beauties. These PVC gems are precisely what every girl needs in her closet this season.
Melissa, out favourite jelly shoe label from Brazil, is right in tune with the moment as they launch their latest collection. Called ‘Nation’, it is inspired by the ethnic diversity of a multicultural society, with the designers playing on the themes of happiness, friendship, love, and collectiveness. Among the countries that serve as inspiration for the line are China, Japan, Mongolia, Mexico, Peru, India, Tibet and of course, Brazil.
With designers such as Daniel Ueda, Pedro Salles, Rober Dognani, Vitor Zerbianto, and Yoon Hee Lee working alongside brands like Printing, L’Etage and Apartamento 03, Nation provides a variety of designs, styles and a play on patriotic colours. Sporting the hues of the Brazilian flag, the green, yellow, blue and white flip-flops complete any devotee’s look with style, comfort and passion. From casual flats to comfy wedges and super stylish stilettos, there is definitely something in the collection for everyone.
The shoes in this season’s collection are categorized into three looks: Traveller, Guide, and Local. The versatile and comfortable Traveller shoes are perfect for ladies who are on the go. The urban-chic Guide shoes, on the other hand, are optimal for the cosmopolitan women. Last but by no means least, the stylish Local shoes are for those looking for functionality as well as sophistication.
With top grade quality, comfortable flexibility and a sweet candy scent to boot, Melissa shoes are the perfect fit for one’s feet. To keep the shoes from feeling like plastic, the insides are lined with fabric for optimal comfort. These breathable, 100% recyclable and completely waterproof shoes are a perfect balance of efficiency and style.
Jelly Dreams Jungceylon Phuket 1st Fl 083-096-6749
Jelly Dreams Siam Discovery Center 2nd Fl 0-265-80474
Jelly Dreams Central World 1st Fl 0-2613-1791